
If your like me you grew up watching Looney Tunes, and the cartoons our kids watch now just don't do it for you like bugs bunny or road runner once did. If I asked my six year old daughter who Bugs Bunny was, she'd say is he friends with Dora? Well Warner Bros has plans to change that very soon.
A new 26-episode half-hour series, “The Looney Tunes Show,” is headed toward Cartoon Network in the fall and will star Bugs Bunny and Daffy Duck as odd-couple roommates in a contemporary cul-de-sac. Yosemite Sam, Tweety Bird, Sylvester, Marvin the Martian and Porky Pig are their neighbors.
Meanwhile, Road Runner and Wile E. Coyote are going back to work in movie theaters in a series of 3-D shorts. The first of these shorts — Warner has approved three, and three more are in development — will play ahead of the movie “Cats & Dogs: The Revenge of Kitty Galore,” which arrives in theaters July 30.
More recently, big plans for an online Looney Tunes world fizzled amid the economic downturn. “The Loonatics Unleashed,” another television series, was yet another sprucing-up effort from 2005 that introduced futuristic-looking, anime-influenced versions of Bugs Bunny and Daffy Duck, was a wipeout. Many parents hated the Loonatics, which had mohawks and menacing eyes, and the series was canceled in 2007.
Big-screen resuscitation efforts have not fared much better. “Space Jam,” a mix of animation and live action starring Michael Jordan, turned a profit back in 1996. But the most recent picture, the 2003 animation-live-action hybrid “Looney Tunes: Back in Action,” left North American audiences holding their noses. The movie, with Brendan Fraser, cost an estimated $95 million and sold $25 million in tickets in North America, according to Box Office Mojo and adjusting for inflation.
Sales of Looney Tunes merchandise have been sliding for about eight years, but still ring up over $1 billion annually on a global basis via 1,000 licensees. (To compare, Winnie the Pooh generates about $5 billion annually for Disney.) The hope is that “The Looney Tunes Show,” supported by the theatrical shorts, will fuel new product lines.
I wish I actually wanted to see Cats & Dogs: The Revenge of Kitty Galore, I'd love to see my favorite Tunes back up on the big screen. I know one thing for sure, once the show airs there'll be a little less Dora and Mickey Mouse in my house, and a lot more "what's up Doc".