New Films Will Hit Homes in 30 Days?

Somewhat of an update to the previous story I did on the recent FCC ruling that may affect the movie theatre business. As previously reported movie studios are looking at options to bring movies to at home consumers sooner, but how soon had not yet been determined.
In an article published this weekend in the Wall Street Journal they reveal that Major Hollywood studios and one of the country's largest cable operators are in discussions to send movies to people's living-room TVs just weeks after films hit the multiplex, a step that would shake up film distribution.
During a cable industry convention last week, executives from Time Warner Cable Inc. made the first formal pitch to the Hollywood studios for what is known as "home theater on demand." The cable company presented a variety of scenarios. But the main one, which has received early support from some studio executives, would allow consumers to watch a movie at home just 30 days after its theatrical release—far earlier than the usual four months—for roughly $20 to $30 a pop.
That proposal is still being debated and talks are fluid. People close to the matter say that several studios could sign on to a version of it as soon as the fall, making the first movies available on such a system by the end of the year or early 2011.
Among the studios who have reviewed the proposal are Time Warner Inc.'s Warner Bros., Walt Disney Co.'s Disney Studios,General Electric Co.'s Universal Pictures, Sony Corp.'s Sony Pictures, Viacom Inc.'s Paramount Pictures and News Corp.'s Twentieth Century Fox.
I personally love the experience of going to a theatre. Not to say I don't enjoy watching a movie in the comfort of my own home, but nothing really beats the experience you get from seeing something in the theatre. Whether its in IMAX or the new and growing trend of 3D, you always get the full effect from seeing something on a 50 foot tall screen with stereo sound surround.
Having movies offered at home after only being in release 30 days, will no doubt affect if not destroy the movie theatre business. The price of seeing something in 3D or regular format for that matter has started to spin out of control. Maybe if theatres stop over-inflating their ticket prices, more people will feel obligated to see movies in theatres as opposed to waiting for the pay per view or video release.
How likely is it though that theatres will change their stance on ticket prices. Well if they're facing extinction, I'd say they'll be open to just about any option available, including lowering the price of admission. Either way they'll have to figure something out soon!