Come Think With Us - Think Mcfly Think - Ford Answers Dodge Ram - "Man Of Steel" Tie-In With "F150 Super Hero" Commercial

Wednesday

Jul102013

Ford Answers Dodge Ram - "Man Of Steel" Tie-In With "F150 Super Hero" Commercial

Wed, July 10, 2013

About a month ago Dodge launched a commercial featuring shots from Man Of Steel with music from the film inter spliced with their newest rendition of the Dodge Ram. The spot (below) featured a voice over that said, "Everyone has the ability to do something amazing, some just do it on a more regular basis, in dealerships everywhere, in theaters June 14th."

Really solid tie-in spot, great display of synergy between Warner Bros & Dodge, even if Ford didn't think so. They have responded with a commercial of their own, featuring the new F150 with the slogan, "Trust The Strength, Feel The Power"

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