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Nov052013

The Single Best Piece of Marketing for Thor: The Dark World

Tue, November 5, 2013

Thor: The Dark World dropped last weekend overseas and opens this Friday here, a model that won't stop until a Marvel Studios film bombs. That won't happen with the God of Thunder though I'm still not anticipating anything close to thunderous receipts. The trailers haven't done much for me.

Not sure if this is a credit to this TV spot or the general blandness of the marketing but this Comedy Central ad is easily the best showcase for the sequel. A send-up of the funny AT&T ads; a wise-ass talks to kindergarten-aged children. Except with Loki (Tom Hiddleston playing along like a champ).

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