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    « First Footage from 'Jack Reacher' | Main | Yes, Godzilla Will Be at Comic-Con »

    Toy Masters is coming to Comic-Con - Unadulterated. Absolute. Barbarian.  Fiction

    You may remember our interview a little while back with filmmaker, producer and DVD special feature maestro Roger Lay Jnr.  If you don't, you can watch or listen to it right here.

    In that interview, Roger teased with details on what is, hands down, my most anticipated film of the year.  Never mind how 'The Dark Knight Rises' ends, I want to know who really created 'He-Man & The Masters Of The Universe'.

    'Toy Masters' (the amazing trailer of which you can view right here) is the new documentary that aims to answer that question and if you're lucky enough to be going to Comic-Con this year, you'll be able to get the first exclusive look at it.  Here are the details:

    Toy Masters is the first ever feature-length documentary about the worldwide billion-dollar phenomenon that inspired an entire generation of children: Masters of the Universe (MOTU). Filmmakers Roger Lay Jr. and Corey Landis have tracked down all the key players in search for the answer to the question: “Who actually created He-Man?” The filmmakers will be screening exclusive material from the documentary and participating in a Q&A at this year’s San Diego Comic Con, being held at the San Diego Convention Center on Friday, July 13th, 2012, from 8:30pm-9:30pm in room 26AB.

    Legions of MOTU fans are already buzzing with anticipation. It is likely the film will reach an even wider audience once released, (a la King of Kong), for the controversial rivalry between former Preliminary Designer for Mattel, Roger Sweet, and former Visual Designer for Mattel, Mark Taylor, (both of whom are claiming bragging rites for the initial concept behind He-Man), makes for a compelling, and highly entertaining film.

    During this special one-hour panel fans will get to see exclusive never before seen footage from the epic toy industry smack-down that is TOY MASTERS. Moderator Robert Meyer Burnett (Director, Free Enterprise, Femme Fatales) will be joined on stage by Toy Masters director / producer Roger Lay, Jr and co-producer Corey Landis. Joining them on the panel will be many of the key players from the franchise's 30-year history including writer J. Michael Straczynski and designer Mark Taylor.

    The film, which is already being hailed as the next KING OF KONG and the SOCIAL NETWORK of the toy industry, features interviews with the key creative personnel behind every version of the best selling toy line and all incarnations of "Masters of the Universe" on television, film, stage, and print, tracing the inception and ups and downs of the fantasy juggernaut. Everyone involved in the 30 year history of this beloved franchise makes appearances in the film including such genre luminaries as J.

    Michael Straczynski (Babylon 5, Marvel’s Thor), Richard Edlund (Star Wars, Raiders of the Lost Ark), William Stout (Conan The Barbarian, Pan's Labyrinth), Lou Scheimer (Filmation co-founder), Michael Westmore (Star Trek Franchise), Don Glut (Empire Strikes Back, Transformers Animated), and Gary Goddard (Terminator 2-3D, Captain Power).

    For more details visit the San Diego Comic-Con official site:

    Follow TOY MASTERS on the Facebook group for updates, including exclusive details on how you can be one of the first to see the film. Or go to the film’s official site for a first look at the trailer:

    Also, during the Comic Con panel, the filmmakers will reveal details on the world premiere of the film, which will be hosted by one of the most prestigious film festivals in the Science Fiction and Fantasy genre. 

    For media inquiries write to:

    Here's hoping the DVD/Blu Ray announcement isn't too far behind.

    Reader Comments (1)

    This Barbarian toy looks so brave. I know adventurous kids would like to have this kind of toys. Aside from this kind of toy, a lot of different action figures are available in the market which is usually inspired by cartoon characters.

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