"I am a writer, a doctor, a nuclear physicist, a theoretical philosopher. But above all, I am...a man. Hopefully inquisitive man. Just like you."
The first trailer for PTA's The Master centered on an unrecognizable Joaquin Phoenix as drifter Freddie Quell, implied to be on the mentally-unstable side. Not a "traditional" trailer per say, that's what made it so good.
PTA and the Weinstein Company continue that trend with the second trailer giving us a first-look at Phillip Seymour Hoffman as the L. Ron Hubbard-like Lancaster Dodd and Amy Adams as his wife Mary Sue. If they opt to keep the trailers in this fashion and forgo presenting the narrative (Letting us discover that for ourselves when it opens on October 12), what is there to complain about as long as they stay this good?