Paramount Thinks You're Stupid – Re-Releasing Transformers 3 in IMAX for 2 Weeks

Why wait for Transformers 4D directed by Breck Eisner, starring Christopher Mintz-Plasse as Shia LaBeouf's cousin Bobby and Mike Myers as the voice of a Scottish Transformer in 2013?

In what is, most likely, a last ditch attempt to over throw Harry Potter & the Deathly Hallows – Part II as 2011's highest grosser in the U.S. (Pfffff, that ain't happening!), Paramount is slotting Transformers: Dark of the Moon right back into IMAX screens for 2 weeks starting this Friday around 246 selected locations.

To their credit if you're going to pull this stunt, it might as well be at the end of the summer movie season when very-little else of worth is dropping. It's not like it's going to suddenly jump back into the Top 5 or anything. Both The Help and Rise of the Planet of the Apes will continue to thrive this weekend, thanks to word-of-mouth, shit competition and them being good movies.

Nevertheless, the movie-going public has had their fill of giant-retarded robots for 2011. It's been out since the end of June and made a whole bunch of dough – over $1 billion worldwide and just under $350 million domestic. But it wasn't enough to topple the Boy Wizard and this won't change the outcome. Even Avatar, the biggest movie of all-time, fizzled when 20^th Century Fox threw it back into IMAX last year.

Let it go, Paramount.