Untitled Cancer Comedy Settles On New Title - Live With It

I'm With Cancer was a great title. But I suppose it’s considered too "off putting" for movie-goers. I can’t argue against that logic. Look at what happened to another Seth Rogen production with a troubling title, Zack & Miri Make a Porno. Creatively, it was great but it was a marketing nightmare and the movie under-performed.

For months the comedy/drama (starring Joseph Gordon-Levitt, Rogen, Anna Kendrick and Bryce Dallas Howard and directed by Jonathan Levin) has been going by Untitled Cancer Comedy and it looks like the filmmakers have finally settled on a title – Live With It. This is according to Rama.

For those unaware, here's the plot synopsis:

"Based on an incredible real-life experience, LIVE WITH IT is a funny, touching and original story of friendship, love, and survival starring Seth Rogen, Joseph Gordon-Levitt, Anna Kendrick, Bryce Dallas Howard and Angelica Huston. Adam (Joseph Gordon-Levitt) is an average guy in his mid-20s when he’s diagnosed with a rare form of terminal cancer. His family and friends – from girl-crazy best buddy Kyle (Seth Rogen), to insecure girlfriend Rachael (Bryce Dallas Howard) and overbearing but loving mom (Angelica Huston) – attempt to help him through this process in the best way they know how…which is reflected in some of the most hilarious and bizarre ways ever."

I like it – more ambiguous and less in-your-face than the original title. We'll see if the masses go for it regardless of whatever the Hell the title is.