Marvel Developing "Dr. Strange"

According to deadline Marvel Studios has hired Conan scribes Thomas Donnelly and Joshua Oppenheimer to write Dr. Strange.This is said to be the first marvel hero to appear under the Disney banner. I just find it weird they would choose Dr. Strange from such a large catalog of heroes.

Originated in 1963 by Stan Lee and artist Steve Ditko, Dr. Strange was a self-centered New York surgeon robbed of his touch after a car accident. After a stint as a wandering derelict, he found his way to a healer in the Himalayas, where he learned to tap into psychic powers to battle evil wizards and other wrongdoers. His mind is his weapon, rather than the brute force that distinguish most memorable Marvel heroes.