'Inception' Viral Marketing

With the July release of Chris Nolan's Inception becoming closer, it should come as no surprise we'll be getting Viral Marketing the newest trend in Marketing. As seen with Nolan's last film The Dark Knight, the Viral Marketing is a proven and successful tool.

Below is a video intended to appear as Nolan's research for dreams, ideas and theories he would use to include in the plot of Inception.

From what I can put together, Leonardo DiCaprio, Ellen Page and Joseph Gordon-Levitt all work for a company that either protects crooks from stealing your ideas in your dreams OR they actually are the crooks stealing ideas from people's dreams.

Here's the official synopsis:

The film follows an agent named Dom Cobb (Leonardo DiCaprio) who can drug up tycoons and enter their minds to find out their secrets and strategies. Cobb then uses the secrets to sell to the highest competing bidder. However, the mind is a volatile place, where places can rearrange and people can have power much stronger than in reality, and the complications of the mind can create dreamscapes that can end in mere seconds, trapping the agents with them. After a heist gone wrong, Dom and his team (Tom Hardy, Joseph Gordon-Levitt and Ellen Page) become under attack by a CEO (Ken Watanabe) looking to use the technology for his own singular greed.

The tag line for the film is "your mind is the scene of the crime".

If you didn't see it already, here's the official trailer as well:

Inception is set to be released on July 16, 2010