'One Week' Ad Filled With 18 Weak 'Reviews'
Sat, March 7, 2009 The new Joshua Jackson movie "One Week" is getting some glowing reviews from a pretty strange source.
According to the movie's new print ad in Toronto's Eye Weekly, "reviewers" have praised the movie with exclamatory statements such as: "This is a fabulous movie!"; "Would highly recommend it to anyone!"; and "Fantastic! Joshua is an amazing actor!"
Sounds great, right? Well, OK, so the quotes didn't come from any of the industry's top movie critics ... or even any of the minor ones ... or anyone who actually reviews movies for a living. In fact, the quotes came from people who are signed into YouTube -- and those people have yet to see the movie.
In what has to be the lowest point ever for movie advertising, a new movie is being celebrated by using 18 quotes from YouTube users who have only viewed the trailer. That might explain why the quote in the biggest letters exclaims, "This movie looks amazing! Cannot wait to see it!!"
Sadder still is the fact that the producers couldn't even come up with enough quotes praising the trailer to fill the ad, so they padded the page with quotes such as, "Canadian actors, Canadian soundtrack, Canadian road trip -- finally!" by a YouTube user named, and I am not kidding, "FAKENPHONY."
If you somehow choose to take the advice of these YouTube users and see this movie, maybe you can can catch a ride with "AIDANCHICK," who is quoted in the ad as saying, "Hope the weather is nice so I can ride my Norton to the theatre!"
Reader Comments (3)
Wow. That is just ridiculous. Who do they think they are fooling?
I don't think they really misled anyone... the very first line is "All of Canada is saying.." Doesn't that imply that this is the voice of the people and not the critics? Granted..none of them have seen the film yet...
what do I know... I'm a random internet poster.
Good points! Our government will be giving "One Week" a bail-out